How To Master SEO, According To 21 Experts [Infographic] (2023)

Last month, we put together an infographic that featured a list of search marketers' greatest fears. The post got more than a few shares, and it also prompted the question, "Well, what can we do about it?"

We got you covered. We dug deeper, and we found a post by Reginald Chan that aggregated useful tips and advice from 21 industry experts.

Here's how you face your fears as an SEO and become a true SEO master.

How To Master SEO, According To 21 Experts [Infographic] (1)

The Way Of The SEO Master

In our last post, we aggregated, analyzed and organized the fears that keep search marketers up in 2014.

The world is getting more complex, and SEO is getting more challenging.

Some apprehension is warranted.

But fear exists to be conquered,

And to aid you on that quest we found a post by Reginald Chan and sought out the wisdom of the masters.

May you, through your toil and trouble, grow wise in turn.

Start by Creating

"Write it, shoot it, publish it, crochet it, sauté it, whatever, MAKE." - Joss Whedon

Produce Content

Content marketing it’s a long term strategy that seems to work for any type of business.

Neil Patel, Founder, Quicksprout

Blog it shows search engines that your site is updated regularly adds keywords to your site and gives social a place to source content.

(Video) How to do Infographic Submission in SEO | Infographic Backlinks | Off Page SEO 2021 | SEO by Hitesh

Eric T. Tung, Founder & Social Media Consultant,

Quality content development and promotion. Combined, you will be able to gain likes and social mentions in a natural way that Google can’t complain about.

Kristi Hines, Founder, Kikolani

Read next: 24 juicy expert tips for ecommerce content marketing

Be Helpful

Provide solutions for others and your content will be shared and linked to organically.

Brian D. Hawkins, Founder, Hot Blot Tips

In 2014. I’m going to write some of the best stuff I’ve ever written and it’s not going to have a single keyword in it (no on purpose anyway). Stop chasing something that is going to change.

Wade Harman, Relationship Marketing Architect,

Go Big Or Go Home

Don’t try to over optimize your articles for SEO as Google knows what you are doing to get higher SERP. In short – Write quality and big articles for getting better results.

Kulwant Nagi, Entrepreneur and Blogger, Blogging Cage

Create something amazing and get the media fascinated by it. Pay for a survey and release the results in a press release, an infographic, a slide show and a video, and hit the road with the information, taking it to every blogger and every publication you can find.

David Leonhardt, Chief SEO Consultant, The Happy Guy Marketing

For every piece of content that you create and publish, try to make it matter by sharing only your best ideas and/or visuals.

Neal Schaffer, Author, Maximize your Social

(Video) SEO In 5 Minutes | What Is SEO And How Does It Work | SEO Explained | SEO Tutorial | Simplilearn

Master Your Tools

"Give us the tools and we will finish the job." – Winston Churchill

Use SEO Plugins on Wordpress

Use some already proven SEO tools and plugins for WordPress, which can make your page SEO easier and more beneficial and remember the title of famous story. Slow and steady wins the race.

Ammar Ali, Founder, All Blogging Tips

With the help of SEO reseller services, companies can unlock their online visibility potential and create a powerful online presence.

One of the best ways to improve your website's online visibility is to master SEO with reliable and effective SEO services.

Be Vigilant Against Spammy Links

"People forget how fast you did a job, but they remember how well you did it." -Howard Newton

Guest blog, carefully

Guest blogging is one of the very best ways of building links, traffic and brands but many who do it, do it carelessly. Select a sensible target website. Write a post that really offers value to readers and demonstrates your expertise.

Niall Devitt, Co – Founder, Tweak Your Biz

Check your internal link structure

When you take on a new project, ask what other domains they own and check that they’re redirecting properly. It’s also helps with the user experience, say if someone tried to access one of the other domains but didn’t get through to the main site.

Steve Morgan, Founder, Morgan Online Marketing & Seono

Replicate competitor backlinks

Replicate your competitors backlinks. A lot of people overlook this tactic, but it is the foundation of every single SEO campaign I have ever launched.

Matthew Woodward, Blogger, Founder,

Generate backlinks organically

Obviously being natural when generating backlinks to a blog is of most importance. With that said it’s important to have a diverse range of incoming links to our websites or blogs. Guest Blogging, Social Media, Bookmarking, Twitter, Facebook and more should be used to create a diverse portfolio of backlinks.

Brian Belfitt, Owner & Founder, Blog Engage

(Video) How To Design Quality Infographics & Use Them Within Any Marketing Strategy

Put People First.

"Politeness is to human nature what warmth is to wax." -Arthur Schopenhauer

Build relationships

You don’t build 100 relationships like you build 100 links but you can get thousands of links once you build those 100 relationships. Making sure that people in your industry know who you are is crucial. People rarely link to sites or share their content when they don’t know them.

Tadeusz Szewczyk, Founder,

Focus on people, not Google

Google’s Knowledge Graph and semantic search transition from ‘’keyword strings to people, places and things’’ has resulted in an almighty shift in how professional SEO’s must now think, process information and work with clients.

Tony Dimmock, Founder & Owner, Dimmock Web Marketing

I believe that the people who will have the best SEO in 2014 and beyond will be the people who understand and learn more everyday about influence.

Renaud Gagne, Founder,

Put yourself out there.

"Every day, you should reach out and touch someone." – Maya Angelou

Market to influencers

A lot of experienced SEO’s will probably think of this as ‘ego baiting’. Share their content (and tag/mention them). Link out to a blog past (and tell them about it). Help them out with something involve them in your content.

Adam Connell, Founder, Blogging, Wizard

Read next: 24+ examples of marketing through influencers

Email Outreach

Every time I publish a blog post, I email 200 people to let them know about it. I don’t ask them to share. I just send the link to it. I just find people who would be interested in it, who own websites and put that front of them.

Brian Dean, Founder, Backlinko


Implement a solid ‘’promotional’’ strategy to be sure that each article was being found, read, shared and linked to by your target audience.

(Video) 5 Quick Ways to Improve Your SEO Rankings

Brent Carnduff, Founder, Echelon SEO


If you aren’t ranking well for whatever reason (maybe your site is new or not well optimized yet) then getting a good social following and using it well can be a lifesaver.

Julie Joyce, Owner, Link Fish Media

Be Like Water

Water can drip and it can crash. Become like water, my friend. -Bruce Lee

Diversify and Specialize

Trends towards ‘’local SEO’’ and the importance of mobile search will continue to grow and play greater roles in the future.

Brent Carnduff, Founder, Echelon SEO

I try to educate myself on things like responsive design, user experience, conversion optimization so I can help not only with blogs, social media and search. More people will embrace adjacent disciplines in my opinion. Being an SEO who also masters UX and CRO can be a competitive advantage now.

Tadeusz Szewczyk, Founder,

SEO is no longer all about the links. Moving forward SEO needs to converge content, social, analytics, user experience & marketing into a much broader strategy.

Matthew Woodward, Blogger, Founder,

Achieve Mastery

What we hope ever to do with ease, we must learn first to do with diligence. -Dr. Samuel Johnson

Become authority

Your content will always show up at the top if you are considered an authority in your field. Write in–depth articles. Guest blog for the top blogs in your niche. Making sure you have Google authorship increasing your presence on Google+. Ensure that you get plenty of feedback for every piece of content such as social shares and comments.

Gazalla Gaya, Founder, Web Content Blog


How To Master SEO, According To 21 Experts [Infographic]? ›

Step 1: Find keywords. Step 2: Put keywords in the page title. Step 3: Put keywords in the page URL. Step 4: Put keywords in your meta description.

What is the first step to successful SEO? ›

Step 1: Find keywords. Step 2: Put keywords in the page title. Step 3: Put keywords in the page URL. Step 4: Put keywords in your meta description.

What are the latest SEO techniques? ›

Here are some important SEO techniques to consider when creating keyword-optimized copy in 2023.
  • Target Long-tail Keywords. ...
  • Use Keywords in Alt Text for Images. ...
  • Use Keywords in Headers. ...
  • Focus on Great UX (User Experience) ...
  • Include Multiple Media Types. ...
  • Use Internal Links. ...
  • Focus on “Top of the Funnel” Keyword Phrases.

What is the SEO a technique used for and a website to be rank high in a search engine? ›

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.

What are the 11 steps to improve SEO rankings? ›

Improve your search engine rankings
  1. Understand your online customers.
  2. Use keywords on your website.
  3. Refresh your page content often.
  4. Gain referrals from other websites.
  5. Use meta tags in your content.
  6. Stay up to date on the latest SEO techniques.
Mar 7, 2023

What is the most effective SEO tactic? ›

12 SEO Techniques to Boost Organic Traffic + Rankings
  1. Study Your Competitors' Best Performing Pages. ...
  2. Conduct a Competitor Keyword Gap Analysis. ...
  3. Find (and Steal) Your Competitor's Broken Backlinks. ...
  4. Use Internal Links to Supercharge Page 2 Rankings. ...
  5. Clean Up Toxic Links. ...
  6. Earn Authority Backlinks with Digital PR.
Dec 15, 2022

What are the new SEO trends for 2023? ›

SEO in 2023: 8 Trends to Consider In Your SEO Strategy
  • Google Ads will give in to organic search. ...
  • Featured and zero-click snippets will become a go. ...
  • E-A-T carries on. ...
  • AI content will be overused. ...
  • Google will pay more attention to entities. ...
  • Google Shopping will rule e-commerce. ...
  • Visual search will become more popular.
Jan 30, 2023

Can I teach myself SEO? ›

So yes, you can do SEO on your own.

The only question is whether you are willing to invest some time into learning all the aspects of SEO, or you'll hire a professional and invest your time into something else.

How can I practice SEO skills? ›

Now that we have that out of the way, let's dive into the step-by-step process of mastering SEO.
  1. Step 1: Master The Basics. ...
  2. Step 2: Dive Deeper Into The Technical Side. ...
  3. Step 3: Create An SEO Process. ...
  4. Step 4: Optimize Your Content. ...
  5. Step 5: Build Your Backlinks. ...
  6. Step 6: Don't Forget About Humans. ...
  7. Step 7: Never Stop Learning.
Oct 16, 2022

What is SEO checklist? ›

The checklist also covers information about best practices for title tags, meta descriptions, header tags, and more for on-page SEO. We explain how to do keyword research and incorporate keywords into your content. We cover off-page SEO strategies as well, including the importance of building backlinks.

What type of domain is best for SEO? ›

8+ Best Domain Name Extensions
  1. 1. .com. This one is a no-brainer. ...
  2. 2. . blog. ...
  3. 3. . co. ...
  4. 4. .io. Once country-specific, referring to the BIOT, or the British Indian Ocean Territory, the . ...
  5. 5. . net. ...
  6. 6. . org. ...
  7. 7. . tv. ...
  8. 8. . us.
Mar 31, 2022

What are the 2 broad categories of techniques of SEO? ›

SEO techniques are classified into two broad categories: White Hat SEO - Techniques that search engines recommend as part of a good design. Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

How can we rank keywords in SEO more quickly? ›

7 Things You Must Do to Rank for Your Keywords
  1. Keyword research. Keyword research lays the foundation for optimizing your site. ...
  2. Site structure. ...
  3. SEO content audit. ...
  4. Content creation, optimization, and on-page SEO. ...
  5. Link earning. ...
  6. Social media. ...
  7. Track performance.

What are the 3 C's of SEO? ›

Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.

What are the 3 R's of SEO? ›

The Three Pillars Of SEO: Authority, Relevance, And Experience.

What is the best SEO strategy for 2023? ›

Eight SEO Best Practices To Increase Organic Site Traffic In 2023
  1. Identify the right keywords. Keywords are super important for SEO. ...
  2. Create relevant content. ...
  3. Optimize page titles and descriptions. ...
  4. Optimize images. ...
  5. Use internal links. ...
  6. Optimize URLs. ...
  7. Reduce website load time. ...
  8. Build quality backlinks.
Feb 22, 2023

How can I increase my SEO traffic in 30 days? ›

12 Ways to Increase Traffic to Your Site in 30 Days
  1. 1 Build an email list. ...
  2. 2 Blog regularly. ...
  3. 3 Engage with audiences on social media. ...
  4. 5 Create an account on StumbleUpon. ...
  5. 6 Do an SEO audit of your site. ...
  6. 7 Do more guest blogging. ...
  7. 8 Use internal links. ...
  8. 9 Leverage the power of visual content.
Oct 12, 2016

What is SEO tactics? ›

An SEO tactic, is considered as Black Hat or Spamdexing if it has the following features: Attempting ranking improvements that are disapproved by the search engines and/or involve deception. Redirecting users from a page that is built for search engines to one that is more human friendly.

What is advanced SEO strategies? ›

Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs.

What makes a strong SEO? ›

A webpage which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization. Improve your authority and credibility by adding relevant links within the text.

What is the number one most important thing to focus on for SEO? ›

1. Use Keywords In The Right Places. You probably already know that you should add keywords to pages that you want to rank. But where you use your keywords is just as important as how many times you use them.

Will SEO exist in 5 years? ›

Will SEO exist in 5 years? Yes, SEO will exist for the foreseeable future. Businesses rely on SEO to ensure their content appears in SERPs, even as algorithms and features adapt to users' needs. This won't change within the next handful of years.

Can you learn SEO in 3 months? ›

Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.

Can I learn SEO in one day? ›

Learning all the intricacies of SEO in a single day is not a realistic goal. SEO is a multifaceted and constantly evolving field that requires significant time and effort to grasp fully.

Where can I learn SEO for free? ›

The Best Free Tools for Learning SEO
  • WordPress. There's no substitute for getting out there and trying to do some SEO for yourself, and you can't really do SEO without your own website. ...
  • Google Analytics. ...
  • Google Search Console. ...
  • Google Skillshop. ...
  • Google's Online Marketing Challenge. ...
  • Majestic. ...
  • Yoast SEO.
Aug 4, 2022

How can I improve my SEO for dummies? ›

10 Steps to Building an SEO-Friendly Website
  1. Step 1: Determine Site Architecture. ...
  2. Step 2: Choose Target Keyword. ...
  3. Step 3: Include Target Keyword in URL. ...
  4. Step 4: Include Target Keyword in Title Tag. ...
  5. Step 5: Summarize Target Keyword in Meta Description. ...
  6. Step 6: Add Structured Data to Page.

How can I work as SEO at home? ›

Become a freelance SEO in 7 steps
  1. Brush up on your SEO skills. ...
  2. Create a personal website. ...
  3. Update your resume and portfolio. ...
  4. Dedicate time to thought leadership. ...
  5. Reach out to your existing network, while also making new connections. ...
  6. Consider your pricing strategy. ...
  7. Build your SEO toolkit.
Mar 15, 2022

What are the 5 ingredients for SEO? ›

The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe
  • Know who you're cooking for.
  • Feed them something delicious.
  • Make them come back for seconds.
  • Use unique ingredients.
  • Clear the pests from the kitchen.

What are the basic rules of SEO? ›

  • Make your site interesting and useful.
  • Know what your readers want (and give it to them)
  • Act in a way that cultivates user trust.
  • Make expertise and authoritativeness clear.
  • Provide an appropriate amount of content for your subject.
  • Avoid distracting advertisements.
  • Use links wisely.

Does website name matter for SEO? ›

Does domain name matter for SEO? A domain name's length, keywords, and extension are critical components of an SEO strategy. A trustworthy, focused, and simple domain name will get more traffic and interest from people and search engines.

Is .com or .NET better for SEO? ›

net means “network”. .com is generally considered to be better for SEO, as most internet users associate the .com extension with any website, purely out of habit. There are other extensions for domains, in particular country codes, such as .

What does SERP mean? ›

Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.

What are the 3 types of SEO that can be implemented on your site? ›

On-page SEO – Anything on your web pages – Blogs, product copy, web copy. Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks. Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.

What are the top 10 searched topics on Google? ›

  • Cruise Line News.
  • Cryptocurrency News.
  • Ecommerce News.
  • Jobs & Career News.
  • Media & Entertainment News.
  • Social Media News.
  • Software & Technology News.
  • Travel News.
Jan 24, 2023

How many keywords is too many for SEO? ›

How many keywords are too many? The ideal keyword density preferred by both readers and search engines is around two to five percent. Even in longer pieces, the best practice is not to exceed 20 uses per webpage.

How many keywords are too much for SEO? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

What are the 3 steps to successful SEO? ›

The 3 Steps to Any Successful SEO Campaign
  • Step #1 Get to Know Your Buyers and Their Search Habits. ...
  • Step #2 Optimize Your Website and Add New Content. ...
  • Step #3 Maximize Conversions From Website Visitors.

What is the first work to start for SEO project? ›

Begin by consulting with your client and finding out what they want to accomplish. Ultimately, the project should aim to satisfy the specific needs of your client's business. Construct an SEO strategy that is designed to help you hit your targets.

What are the 5 components of SEO? ›

5 Basic Components Of A SEO Strategy
  • Content.
  • Keywords.
  • Technical SEO.
  • On-Page SEO.
  • Off-Page SEO. Conclusion.

What are entry level SEO tasks? ›

Entry Level SEO Specialist Job Description Template
  • Execute keyword research for various websites/projects and prepare & optimize content silos.
  • Perform on-page optimization, including internal linking, meta data, keyword usage and density, etc.
Mar 5, 2022

How would you explain SEO to a beginner? ›

SEO is the process of growing a website's organic search traffic. You do this by ranking in organic search results. SEO is important because you're unlikely to rank well without it. Ranking high gets you free, passive, and consistent traffic month after month.


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