DIY SEO: 6 Steps That Anyone Can Follow to Get Results (2023)

Search engine optimization ( SEO) is a valuable marketing tool that drives organic traffic — meaning potential clients — to your website. SEO is a must, particularly for small business owners and those running ecommerce sites. If you don’t have an enormous marketing budget to devote to hiring SEO experts, don’t stress: There are plenty of straightforward SEO tricks you can implement and easy-to-use tools to help you.

Once you have the basics of SEO down, you can decide later if you want to take your optimization to the next level by bringing in a dedicated SEO professional. For now, here are the six steps you should follow to get results with DIY SEO:

  • 1. Set Your Organic Search Baseline
  • 2. Research Keywords and Relevant Search Queries
  • 3. Publish Optimized Content
  • 4. Analyze Your Backlinks
  • 5. Explore Technical Issues
  • 6. Stay Informed

1. Set Your Organic Search Baseline

SEO is all about improving your website’s search engine ranking. The first step is figuring out your baseline: How visible is your website now? Domain Overviewgives you the answer. SEMrush lets you see how visible your domain is on mobile and desktop devices, and you can get an overview of both organic and paid traffic (e.g., from pay-per-click ads on Google). The comprehensive reports even cover metrics like backlinks.

DIY SEO: 6 Steps That Anyone Can Follow to Get Results (1)

An SEO audit shouldn’t just include your website, though. It should also encompass your competitors’ websites so that you can get a better idea of their share of your industry’s search volume. Our domain overview tool highlights your main organic competitors, websites competing in your field to get traction online. This lets you identify potential areas for growth and can serve as a source of inspiration.

Set Up Search Analytics

Other tools that marketers can use to set a baseline for their search position include those offered by Google and Bing. Below, we offer a step-by-step guide to track your domain using one of these analytics tools.

(Video) 💥DIY SEO: 6 Steps That Anyone Can Follow to Get Results🙂

Here’s how to set up a Google Analytics account:

  • Create an Analytics account.
  • Set up your “property” (your website).
  • Set up the “reporting view” in your property. This lets you filter data, for example, based on IP address or defined sales regions.
  • Analytics will then ask you to insert a tracking code to your website, which allows Google to collect data.
  • You can then start viewing data. This guide from Google explains how to filter different views to focus on the data points you find more relevant.

Here’s how to set up Bing Webmaster Tools (Bing’s version of Analytics):

  • Sign up for a Bing Webmaster Tools account. You can use a Facebook, Google, or Microsoft account.
  • Add your website to your account.
  • You must verify that you are the website’s owner. Bing offers three means of doing this: XML file authentication, meta tag authentication, or adding a CNAME record to DNA.
  • You can then upload your site maps and start tracking data. This starter guide takes you through the process in detail.

2. Research Keywords and Relevant Search Queries

Keywords are at the heart of a strong SEO campaign. These are words or phrases that searchers plug into a search engine like Bing or Google that bring them to your site. Identifying target keywords that align with your website content and match your target audience’s search intent is critical. You can use a keyword research tool to learn which keywords perform best.

For instance, we have severaltools that assist with keyword research. Our Organic Research Tool allows you to see which keywords are searched most often and which keywords drive traffic to your competitors’ websites. Easily discover new organic competitors, see who you're competing with for top positions on SERPs, observe domains' position changes, and more!

We also offer tools to see how your site performs for your keywords andcontent. You can see related keywords to help you decide which ones to target with future blogging efforts (particularly any that might be low-hanging fruit for a quick win in rankings).

(Video) SEO In 5 Minutes | What Is SEO And How Does It Work | SEO Explained | SEO Tutorial | Simplilearn

DIY SEO: 6 Steps That Anyone Can Follow to Get Results (2)

3. Publish Optimized Content

Once you’ve identified valuable keywords, you can start crafting high-quality content that will make up a heavy portion of your content marketing strategy. Are you wondering how to do your own SEO content? Follow these basic rules:

  • Include a primary long-tail keyword naturally in the text. Don’t practice “keyword stuffing.” Search engine algorithms don’t react positively to the overuse of keywords.

  • Include the primary keyword in the title as an H1 heading.

  • Choose secondary keywords that logically complement the primary keyword. So, if you’re creating a webpage about root canals for a dental website, a primary keyword might be “root canal,” and a logical secondary keyword might be “cavities.” For future content, you can also consider building out content pages for these secondary keywords and then providing internal links to those pages.

  • Include at least one piece of “rich” content, like an image, infographic, or video. Search engines recognize that this adds value to the content and will rank the page higher accordingly.

    (Video) How Can You Improve Your Keyword Search Results? (10 Steps for Higher Keyword Rankings in Google)

  • Include the primary keyword in the page’s title tag and meta description.

  • Consider using any plug-ins available to optimize your content. For instance, WordPress offers many plug-ins that can help you enhance your on-page SEO efforts.

  • If you’re refreshing content, make sure that your new content is uploaded to the existing landing page or remove the old content before producing your new page. This will help you avoid duplicate content, which can harm your Google search rankings.

  • If you have trouble updating meta tags, copy, and other page elements because your developer team is dealing with a large backlog of change requests, check out a solution such as PageImprove. PageImprove and Edge SEO solutions allow you to make instant, indexable, and reversible website changes.

4. Analyze Your Backlinks

Search engines prioritize content that is valuable to the end-user. Google has even established loose criteria to assess value, the EAT principle: expertise, authority, and trustworthiness. Backlinks (links from other websites to your own) help establish your EAT. Links from high-authority, high-traffic domains are the most valuable and worth pursuing as part of your digital marketing strategy.

(Video) Understanding Etsy SEO: Complete Guide to Etsy's Search Algorithm

Backlink Analytics provides details about referring domains, including anchor texts and IP distribution. You can also use a backlink gap tool to identify which websites in your niche have earned the most backlinks in the past. This is a fantastic way to discover what backlinks you might be missing. You can then address these gaps. There are many effective link building methods, from creating shareable infographics to writing guest posts on other platforms.

5. Explore Technical Issues

Content aside, your DIY SEO strategy also needs to take technical issues into account. This technical SEO checklist is a great place to start. For example, you should make sure you’re using HTTPS, a known ranking factor in search engines. This offers encryption that keeps data passed through your site secure, including potentially sensitive customer data. The aforementioned guide also advises on how to improve page speed, fix crawl errors, and more.

6. Stay Informed

Search engine optimization is a constantly evolving field. That’s why specialists dedicate their entire careers to it! Search engines like Google are always updating their algorithms and changing the factors that influence search engine results pages (SERPs). Following bloggers in the industry and staying up to date on SEO news will help you stay abreast of the latest. The Google Search Central blog, formally Google Webmasters blog,is a great starting point.

SEMrush Makes DIY SEO Easy for You

If you’ve wondered, “Can I do SEO myself?” the answer is definitely. You don’t need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.We offer a comprehensive suite of do-it-yourself SEO tools to support you in implementing the above steps. With this wealth of resources, you will be well-positioned to excel in your do-it-yourself SEO endeavors and ultimately provide visitors to your site with a better user experience.


DIY SEO: 6 Steps That Anyone Can Follow to Get Results? ›

The SEO process includes six general phases: Research, including business research, competitor analysis, current state assessment, and keyword searching. Planning and strategy, including decisions on how to handle content, build links to the website, manage social media presence and technical implementation strategies.

What are the six general phases of SEO process? ›

The SEO process includes six general phases: Research, including business research, competitor analysis, current state assessment, and keyword searching. Planning and strategy, including decisions on how to handle content, build links to the website, manage social media presence and technical implementation strategies.

How can I practice SEO myself? ›

10 Do-it-yourself SEO Tips to Save Money
  1. Research Keywords. Keyword research has dual benefits. ...
  2. Identify Keyword Gaps. ...
  3. Build Internal Links. ...
  4. Improve Click-throughs. ...
  5. Optimize Title Tags. ...
  6. Create Useful Content. ...
  7. Update Old Content. ...
  8. Monitor Analytics.
Mar 31, 2022

What are the six part models for winning at SEO? ›

On-page SEO
  • Content. The content of a website is the most important element of an effective search engine optimisation strategy. ...
  • Keywords. Keywords are terms users type into search engines such as Google to find a website. ...
  • Meta title and meta description. ...
  • Backlinks. ...
  • Social media. ...
  • Online directories.
Jul 15, 2019

How do I create a SEO strategy from scratch? ›

Check out these seven simple ways to build a strong SEO strategy:
  1. Know Your Keywords. First things first. ...
  2. Write High Quality Content (Naturally) ...
  3. Use Keywords in Your Website Page URLs. ...
  4. Don't Overlook Page Titles. ...
  5. Review Every Page for Additional Keyword Placement. ...
  6. Improve User Experience. ...
  7. Hire an Expert.
Apr 19, 2016

What is the golden rule of SEO? ›

The Golden Rule of SEO is "create content for users, not for search engines". This means that when creating website content, the primary focus should be on providing value to users and meeting their needs, rather than trying to manipulate search engine rankings by using keyword stuffing or other unethical tactics.

What are the 5 pillars of SEO? ›

SEO consists of a number of different factors, but there are five main pillars that underpin any effective SEO strategy: foundational, technical, content, business listings and citations, and link building.

How can I improve my SEO for dummies? ›

10 Steps to Building an SEO-Friendly Website
  1. Step 1: Determine Site Architecture. ...
  2. Step 2: Choose Target Keyword. ...
  3. Step 3: Include Target Keyword in URL. ...
  4. Step 4: Include Target Keyword in Title Tag. ...
  5. Step 5: Summarize Target Keyword in Meta Description. ...
  6. Step 6: Add Structured Data to Page.

Can I do SEO on my own for free? ›

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

What are the 3 C's of SEO? ›

Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.

What is the most effective SEO tactic? ›

12 SEO Techniques to Boost Organic Traffic + Rankings
  1. Study Your Competitors' Best Performing Pages. ...
  2. Conduct a Competitor Keyword Gap Analysis. ...
  3. Find (and Steal) Your Competitor's Broken Backlinks. ...
  4. Use Internal Links to Supercharge Page 2 Rankings. ...
  5. Clean Up Toxic Links. ...
  6. Earn Authority Backlinks with Digital PR.
Dec 15, 2022

How do I create a SEO checklist? ›

SEO checklist: How to improve your results
  1. Have a clean site structure. ...
  2. Feature substantial content. ...
  3. Use relevant title tags. ...
  4. Add alt tags. ...
  5. Optimize for mobile. ...
  6. Enable fast load times. ...
  7. Install Google Search Console and Analytics. ...
  8. Make sure your website and URL are secure.

What is the first step to successful SEO? ›

First things first, you need to know where you currently stand, where you want to go, and how you'll measure success along the way. You'll want to begin by performing an SEO audit. This is the roadmap that will guide you throughout the entire optimization process and allow you to benchmark against your current site.

What is 80 20 rule in SEO? ›

The gist of it is that 20% of your invested input is responsible for 80% of the results obtained. That means there are a handful of elements you can focus on to improve your SEO drastically. And the best part is that this principle can be used in just about every industry.

Which technique should be avoided in SEO? ›

Keyword Stuffing

Using a high density of keywords in your content can look like you are keyword stuffing, which will likely result in a penalty from Google and a drop in rankings. Instead, choose to use your keywords naturally throughout the article and avoid putting them all together as one massive block of text.

What is the thumb rule of SEO? ›

SEO Basics: Keywords and Search Volume

As a rule of thumb, the more general a keyword is, the more search volume it will have. “Content marketing”, for example, will have a higher search volume than “programmatic native advertising”.

What is an ideal SEO checklist? ›

On-Page SEO Checklist. Crawl your website. Conduct an SEO audit and define your site architecture. Update URLs, page titles, and meta descriptions. Make sure your keyword is in your URL.

What is 7 elements of on-page SEO? ›

On-page SEO refers to the SEO elements you control on the webpage, or the webpage code, itself. Examples of on-page SEO include content, headlines and headers, image optimization, title tags, meta descriptions, structured data, and more.

What are the 4 building blocks of SEO? ›

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.

What are the 11 steps to improve SEO rankings? ›

Improve your search engine rankings
  1. Understand your online customers.
  2. Use keywords on your website.
  3. Refresh your page content often.
  4. Gain referrals from other websites.
  5. Use meta tags in your content.
  6. Stay up to date on the latest SEO techniques.
Mar 7, 2023

Can you self teach SEO? ›

It is possible to learn how to do SEO on your own, you don't have to be an SEO specialist or expert. The first thing to do is convince yourself that SEO is not hard. If others can do it, so can you. All it takes is the willingness to learn and time.

How do I get my website to be on top of Google? ›

  1. Make your site interesting and useful.
  2. Know what your readers want (and give it to them)
  3. Act in a way that cultivates user trust.
  4. Make expertise and authoritativeness clear.
  5. Provide an appropriate amount of content for your subject.
  6. Avoid distracting advertisements.
  7. Use links wisely.

How much should SEO cost per month? ›

On average, quality SEO should cost $3,000+/month, at an average hourly rate of $150+. SEO campaigns can cost anywhere from $5,000/mo to $100,000+/month depending on the vertical. Local SEO can be slightly lower. On average, quality SEO should cost $3,000+/month, at an average hourly rate of $150+.

How can I practice SEO if I don't have a website? ›

But you actually don't need to have a website in order to practice SEO for your business. One of the best ways you can do SEO without a website is through a Google My Business (GMB) listing. A GMB listing is an online business listing that ranks locally on Google.

Can I learn SEO in a week? ›

Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.

How do I start SEO freelancing with no experience? ›

Become a freelance SEO in 7 steps
  1. Brush up on your SEO skills. ...
  2. Create a personal website. ...
  3. Update your resume and portfolio. ...
  4. Dedicate time to thought leadership. ...
  5. Reach out to your existing network, while also making new connections. ...
  6. Consider your pricing strategy. ...
  7. Build your SEO toolkit.
Mar 15, 2022

What is the most difficult part of SEO? ›

The Four Hardest Parts Of SEO
  • Finding Trusted Information. ...
  • Taking a Comprehensive Approach. ...
  • Convincing Others that SEO Matters. ...
  • Paving the SEO Road. ...
  • The Importance of a Great SEO Strategy.
Dec 10, 2014

What is the golden triangle in SEO? ›

The Golden Triangle is a distinct area of intense eye scan activity that is shown in the diagram below. It's important to understand that the Golden Triangle pattern is seen in first time visits to a results page. I find it easiest to think of it as a storm map. The darker the area (Red) the higher the eye traffic.

What makes SEO difficult? ›

One of the things about learning SEO that can be challenging is the amount of information you need to read and process. You need to become familiar with powerful tools like Google Analytics, SEMRush, and Moz, which involves a lot of reading and practice.

What is the most important SEO factor? ›

Page Speed (Including Mobile Page Speed) Page speed has been cited as one of the leading SEO ranking factors for years. Google wants to improve users' experience of the web, and fast-loading web pages will do that.

What are the key success factors for SEO? ›

Key SEO success factors include optimizing for the search experience, creating content for people (not search engines), and preparing for voice search.
Some of the best audience tools are contained right in the Google search results:
  • Autocomplete.
  • People also ask.
  • Related searches.
May 18, 2018

What are the main keywords in SEO? ›

Read the full article to learn more about their importance and how to find them for your SEO projects.
  • Seed keywords.
  • Keywords by search intent.
  • Long-tail keywords (topical and supporting)
  • Low-competition keywords.
  • Niche keywords.
  • Branded and unbranded keywords.
  • Your competitors' keywords.
  • Primary and secondary keywords.
Mar 9, 2023

What is the number one most important thing to focus on for SEO? ›

1. Use Keywords In The Right Places. You probably already know that you should add keywords to pages that you want to rank. But where you use your keywords is just as important as how many times you use them.

How can I increase my SEO traffic in 30 days? ›

12 Ways to Increase Traffic to Your Site in 30 Days
  1. 1 Build an email list. ...
  2. 2 Blog regularly. ...
  3. 3 Engage with audiences on social media. ...
  4. 5 Create an account on StumbleUpon. ...
  5. 6 Do an SEO audit of your site. ...
  6. 7 Do more guest blogging. ...
  7. 8 Use internal links. ...
  8. 9 Leverage the power of visual content.
Oct 12, 2016

What is an SEO tactic? ›

What is an SEO strategy? An SEO strategy is the process of organizing a website's content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.

How do you explain SEO to dummies? ›

SEO is built on keywords: the words that people type into search engines when looking for the kinds of products and services you sell or information you provide. The same words that must appear in your website, in the right places, in order for your pages to be regarded as matches for those searches.

What is the step by step process of SEO? ›

Step 1: Find keywords. Step 2: Put keywords in the page title. Step 3: Put keywords in the page URL. Step 4: Put keywords in your meta description.

What are the SEO process types? ›

The three kinds of SEO are: On-page SEO – Anything on your web pages – Blogs, product copy, web copy. Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks. Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.

What are the basic components of SEO? ›

The four pillars of SEO
  • technical SEO: How well your content can be crawled and indexed.
  • content: Having the most relevant and best answers to a prospect's question.
  • on-site SEO: The optimization of your content and HTML.
  • off-site SEO: Building authority to ensure Google stacks the deck in your favor.
Nov 1, 2017

What are the parts of SEO? ›

Knowing and understanding each of the 4 main components of SEO is crucial to improving a brand's search results. Each component builds on and complements the others. The stronger the connections between each of the 4 SEO components—technical SEO, on-page SEO, off-page SEO, and content-—the better the results.

What are seven steps to SEO? ›

To understand the process you have to create a plan, have a strategy, and know all the steps in the process.
  • Audit. The Process. ...
  • Technical SEO. The Process. ...
  • Keyword Research. The Process. ...
  • Location Demographics. The Process. ...
  • Content Strategy. The Process. ...
  • Content Writing & Editing. The Process. ...
  • Ranking. The Process.
Apr 21, 2022

What are the 3 steps to successful SEO? ›

The 3 Steps to Any Successful SEO Campaign
  • Step #1 Get to Know Your Buyers and Their Search Habits. ...
  • Step #2 Optimize Your Website and Add New Content. ...
  • Step #3 Maximize Conversions From Website Visitors.

What are ethical SEO techniques? ›

Ethical SEO Practices

This means that you will you use approved SEO methods to get results for your client or business. An ethical SEO approach is playing by the rules and using whatever techniques you can to get ahead of your competitors, as long as they are approved by Google or the search engine you're working with.

What are the three most important pieces of SEO? ›

The Three Most Important Components of a Strong SEO Strategy
  • Rankings: Crawling, Indexing, Formatting and Links. ...
  • Quality Content: What Sets Your Website Apart. ...
  • Measure: Integrate your SEO strategy.
Oct 9, 2018


1. Solve the Last Layer / Third Layer - 3x3 Cube Tutorial - Only 4 moves to learn - Easy Instructions
2. SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
3. SEO for Beginners: Rank #1 In Google in 2023
4. DIY SEO to SAVE $$$ |Search Console Results and Tips to Boost Traffic for FREE
(Tim Stokes)
5. How To Get Your Shopify Store to RANK HIGH IN SEARCH ENGINES (SEO Checklist)
(Learn With Shopify)
6. Make $2.30 Every 60 Seconds - Easy Money!
Top Articles
Latest Posts
Article information

Author: Lilliana Bartoletti

Last Updated: 14/09/2023

Views: 5570

Rating: 4.2 / 5 (53 voted)

Reviews: 92% of readers found this page helpful

Author information

Name: Lilliana Bartoletti

Birthday: 1999-11-18

Address: 58866 Tricia Spurs, North Melvinberg, HI 91346-3774

Phone: +50616620367928

Job: Real-Estate Liaison

Hobby: Graffiti, Astronomy, Handball, Magic, Origami, Fashion, Foreign language learning

Introduction: My name is Lilliana Bartoletti, I am a adventurous, pleasant, shiny, beautiful, handsome, zealous, tasty person who loves writing and wants to share my knowledge and understanding with you.